I’m Ellie — mum to two beautiful little girls, wife to a professional sportsman, and the heart behind Cotton Cub. I’ve been a stay-at-home mum since the age of 22, all while building a wonderful community on Instagram that has became my source of income, for which I’m incredibly grateful . For years, I’ve dreamt of creating a baby sleepwear brand — not always called Cotton Cub, but always rooted in the same passion: to design timeless, premium sleepsuits made from the very best fabrics, with thoughtful features mums truly want and need. I’ve always been drawn to calm, muted tones, dainty details and the kind of quality that you can feel the moment you touch it. Being married to someone in the sporting world, it’s easy to fall into the shadow of “the sportsman’s wife,” but I wanted to carve my own path — to show my girls that life is what you make of it, and that with passion and a whole lot of love for what you do, anything is possible.

Cotton Cub is more than a brand to me — it’s the dream I’ve nurtured for years, now brought to life.